Final
This is a poster mailer designed for a hypothetical Colorado Symphony event, created under the guidance of typography professor Danny Rankin and freelance designer Liz Marvin. All that was supplied was copy which needed to be checked for spelling mistakes, formatted, and given hierarchy for legibility's sake. The poster needed to only include three spot colors (in addition to black and white), had to include a spot for mailing information, and was to be formatted for print.
The front design was done in Illustrator while the text was formatted in InDesign.
Process
This is my first draft of the posters. Originally I had planned on making the mountain scene daytime, but contrast issues with the blue text made me change it to night, which proved to be a good decision in the long run. The back side was drafted in white and black, and the paragraph text was not justified. The text rag lessened the organization of the grid, and there were not significant rivers upon justifying it, so that is how I finalized the events.
Final touches to ensure good print quality included minor tweaks to color to make sure it translated correctly from digital to physical, making sure the bleed and margins were correct, as this poster was printed at 10" by 16" on 11" by 17" paper.